Where is 105.1 WRFS?
We’re focused on the greater Alexander City-Lake Martin area from our modern new transmission facility and tall tower.
Our signal is most powerful in Tallapoosa, Coosa, Elmore, Bullock, and Calhoun Counties, and we reach the most people in Tallapoosa, Montgomery, Elmore, Coosa, and Talladega Counties. We cover not just the 280 east-west corridor but also have strong coverage on and from Lake Martin to the south past Montgomery, southeast toward Auburn-Opelika, and west toward Clanton.
The original WRFS-FM -- known as “Radio’s Finest Station” and sometimes "Radio's Friendliest Station" -- launched from Alexander City in the 1940s, and we’re pumped about having brought this historically significant call sign back where it belongs.
Once the largest man-made body of water in the world and still one of the largest in the United States with more than 750 miles of wooded shoreline,
Lake Martin covers 44,000 acres in Coosa, Elmore, and Tallapoosa counties. The lake is an important economic and recreational center for Alabama, providing boating, fishing, camping, golfing, and other recreational opportunities.
Build your business on The Lake -- 105.1 WRFS!
Consider the power of three!
Three is three times better than one, and, as of March 2016, we proudly serve the greater Lake Martin area (and beyond) on 105.1 FM, 96.3 FM, and 1050 AM!
The “rule of three” suggests that when things come in threes, they are inherently more effective and more memorable than other numbers of things. For example, a triangle is the strongest geometric shape, and the combined mathematical powers of three entities increases their power by more than three.
In sports competition, there are three classes of medals: Gold, Silver, and Bronze. And, of course, there are the Three Musketeers; breakfast cereal mascots Snap, Crackle, and Pop; the Three Bears (per Goldilocks); a three-ring circus; the three little pigs; the famous three French hens; the Nina, Pinta, and Santa Maria; rock, paper, and scissors; the typical number of mice in a group; the number of feet in a yard; the Bee Gees; The Supremes; the flavors in Neapolitan ice cream; the number of holes in a bowling ball; the number of teaspoons in a tablespoon; the number of wise men; and even (perhaps as a bad example but nevertheless a success) the Three Stooges.
We are Lake Martin's only three-station powerhouse, blanketing Alexander City, Dadeville, and the Lake Martin area. Collectively, we can reach hundreds of thousands of people in parts of more than 18 Alabama counties.
96.3 & 1050 WLMA. 105.1 WRFS. If you're in business or are involved with an area school, club, or community organization, we can maximize your message to diverse audiences in a large coverage area. And we are the only radio stations in Alexander City transmitting from antennas in Alexander City.
Multitasking is our art, and we are now three serving Lake Martin and beyond – 96.3 & 1050 WLMA and 105.1 WRFS.
Listen to Alabama’s Morning Show of the Year!
Congrats to Chris Wright, who powered us to the top by winning the coveted ABBY Award for Alabama's best morning radio show! Join Chris weekdays from 5:00 a.m.-9:00 a.m. on The Lake - 105.1 WRFS!
Who’s on The Lake?
Check Out Our Sister Stations!
Looking for a rewarding new career?
Upcoming Local Elections
On August 23, most cities and towns in Alabama with a mayor-council form of government will hold municipal elections. Although many prospective candidates have announced their intentions to run for office, the qualification window is from July 5 through July 19 at 5:00 p.m.
To better inform citizens and encourage healthy public discussion, WRFS will be making a limited amount of advertising available at no charge to legally-qualified mayoral and city council candidates for positions in our primary local service area. On an equal opportunity basis, each candidate may request and will be given two 30-second announcements per day, up to 100 ads in total, to air from as early as the date of their qualification through election day.
We view this as an important public service, and there will be no charge for these announcements or related production. For more effective reach, candidates may, of course, purchase additional advertising at any time, but there is no obligation to do so. Our required Political Advertising Disclosure Statement is on file and available for candidate review.
For further information, qualified candidates for local municipal offices may email Mack Howell at MHowell@wyea.net.
Last Updated on Aug 30 2016, 7:55 pm CDT
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